the all-too convenient Start Button, to which long-time follows have been accustomed-to, vanished with Windows 8, intended towards the emerging tablet market . while many users had to opt for one with independent companies since, it was like a super-model without belly buttons . it is back with Windows 8.1 selling World-Wide from October 17th but why revert, than think of Platinum Gold iPhone 5S . one good example of a company who know what they are doing AND the niche of its end-users .