fans of Lee, Min Ho; Kim, Hyun Joong; Kim, Bum and Kim, Joon and viewers of Korean version of popular TV series BOF ‘Boys Over Flowers’ has been curious in February of the cell phones F4 : Goo, Joon Pyo; Yoon, Ji Hoo; So, Yi Jung and Song, Woo Bin has been flashing on the TV screen .

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now unveiled in South Korea as of March 2009, the fifth Haptic series from SamSung Electronic’s AnyCall brand is touted as ‘Haptic POP’ . official model SCH-W750 currently the No.1 best-selling cell phone . all members of F4 use the model, of different back cover . but since the most popular Goo, Joon Pyo uses the most reognizable of them a-la-Paul Smith multi-stripe pattern, it is also called Goo, Joon Pyo Phone too in South Korea .

among its specifications of land-based DMB TV, 3 Million Pixel camera, SOS Siren Alert upon a crime scene, encyclopedia, English-Korean dictionary and scheluder, the most attractive is its interchangeable back covers . basic model comes with 2 covers and you options to purchase 9 more totalling a line-up of 11 possible back covers . but as a promotion 20,000 limited edition is available which comes with 5 back covers !

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although it has been promoted as a “cell phone model for students” the price is still hefty, more so considering South Korea is raging deeper into recession like other nations . almost W700,000 for switching hardware and W400,000 for new subscription, both in a 2 year contract (W50,000 ~ W100,000 penalty for disruption). this model is dedicated to SK Telecom carrier .

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[January 5th 2010 Supplement]
in an ever-changing World when the revered iPhone has finally landed in South Korea . almost 10 months after its introduction this SamSung Electronics AnyCall SCH-W750 a.k.a. (also known as) ‘Haptic POP’ or even BOF ‘Boys Over Flowers’ Cell Phone still holds its popularity within Top Ten list . understandably so, for its price has gone down to an affordable W120,000 if you subscribe to a 2 year plan . I myself prefer the later-introduced SCH-W7700 for its smaller size graspable within a single hand AND its auto-recognition when the user is ‘viewing’ the phone versus ‘talking’ via its sensor, so that it switches on the numeric buttons automatically for you to jot down numbers while still on the line .

when this model first came out in trying to immitate the page-turning features of iPhone then tried earlier by LG’s Prada Phone, the page turning wasn’t smooth . but with firmware updates, whose latest is ‘PJ21’ the pages dance to your fingers in near-perfection . Korean cell phones produced in after 2002 can update firmware on the web WITHOUT visiting support centers . plus most cell phones manufactured after mid-2009 share a common recharge interface piece .

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– Korea Tech BLog, March 2009 –